Do you have an exciting announcement to make about your company?
A crisis can happen to any business.
It can be a dramatic event, such as a natural disaster, an employee scandal or even just a rumor that captures media attention. Your best defense against a crisis is preparation: Plan ahead to assemble key individuals who will gather during a crisis situation to communicate about the crisis.
This includes writing a press release that you distribute to the media. Define and isolate the actual issue or problem. For example, if it was a leak of confidential information, determine whether it was bad judgment, inadequate company controls or a deliberate action. Consider any legal implications by consulting with your company attorney.
Write one to three key messages to communicate publicly about the crisis. These are the bases of your press release. Make the messages simple and clear. A second key message would be that the company is cooperating fully, and a third would be that the individual no longer has access to any sensitive information.
Write your press release using your key messages. State who, what, when, where and why. Note that you will release additional information once you have more facts, and provide contact information to one carefully selected individual, such as the CEO, legal counsel or public-relations counsel.
Fax or e-mail the press release for immediate distribution. Tip Depending on the nature of the crisis and interest of the media, you may wish to hold a press conference or briefing before issuing a press release.
Warning Never try to hide information. Your company will be viewed more favorably by both the media and the public if you come forward before the situation becomes widely spread in the media without your involvement.
You will also lose the opportunity to control your message if you don't address it proactively.TheINQUIRER publishes daily news, reviews on the latest gadgets and devices, and INQdepth articles for tech buffs and hobbyists.
1.) Advice on how to write press releases 2.) 76 Press release examples, samples, and templates available for free download.
Our free download includes dozens of media release . It is customary to finish the release with –ends- so the journalist knows it has finished.
Contact information Add the sentence “For further media information contact:” and include a contact name, email and phone number. Boiler plate (About us) The boiler plate is a paragraph or two about the business, event or subject of the media release.
Blink OnDemand Crisis PR™ distills 50+ years of communications experience into an easy-to-use system. Even a novice can follow the simple instructions and end up with a comprehensive, actionable crisis PR plan. Example of a Crisis Press Release When a few bad actors tarnish an entire industry, the industry needs to organize, hire a crisis PR firm and start fighting back.
Here's an example of a crisis press release issued by an industry association. Identify the release as a media release, and either write “for immediate release” or ”embargoed until X date” on your release.
Do not break your own embargo. In the top right corner, list names, e-mail addresses, and phone numbers of two contacts.