Hotel oberoi marketing strategy

Singapore, Preparing for a Smart Future, March marks the beginning for hotels in Singapore to position for the next phase of growth. With the development pipeline moderating, hoteliers are allowed reprieve from new competitions and the resultant rate pressures, to focus on internal product and process enhancements. With Government-driven smart hotel initiatives, hoteliers are compelled to innovate in all aspects — workflows, technology, talents, and services. Along the journey, hoteliers must strive to remain guest-centric, while managing owner expectations, service consistency and financial performances.

Hotel oberoi marketing strategy

Besides breakthrough image-building and high-voltage brand building, we help firms market their products and services.

We organise press conferences, help launch new products and services, communicate with key media institutions and produce in-house magazines as powerful and effective business tools. Our sophisticated range of services also cover developing advertising concepts, and web-related services, event management, financial services communications, direct marketing, fax broadcasting, e-mail marketing, content creation, crisis management, production of promotional films, TV and radio spots, media articles and features and corporate annual reports.

We prepare speeches for CEOs and help build powerful positive media profile for them. Besides corporate communications, we also provide a wide range of strategic services from organising customer seminars, international conferences, editorial writing services, employee communications, market entry strategies, perception research and other complex communication projects.

We assure results for them from Day One. Ishara helps clients gain, preserve, build and sustain market leadership through our unique communication strategies. These are not based on template solutions, but created out of specific needs and requirements of our clients. We can assist clients with details of products that are yet to come to the market to help them make better judgement in shaping their business strategies to face potential and emerging threats to their market share.

We help clients gain, preserve, build and sustain market leadership through our unique communication strategies. Ishara offers a wide range of strategic media consultancy that can assist corporate leaders enhance company bottom lines. Our sophisticated range of services also cover developing advertising concepts, and web-related services, event management, financial services communications, direct marketing, fax broadcasting, email marketing, content creation, crisis management, production of promotional films, TV and radio spots, media articles and features and corporate annual reports.

Our expertise in event management is so comprehensive and wide-ranging that clients can depend on us for everything from conceptualisation of themes to their final execution. We undertake delegate registration, payment and fee collection, venue selection, preparation of delegate and media packs, event logistics, speaker identification, hotel booking and other facility management that are critical for the success of seminars, workshops and corporate conferences.

We also take care of publicity and promotion of events across the entire range of print and electronic media. Testimonial We are proud to have clients from all over the world. Below are the client testimonials we have received so far.Columbia Convent School was established in the year and managed by Columbia Educational Society.

It is a co-educational English medium, Senior Secondary school, affiliated to CBSE, New Delhi. This also influences the pricing strategy of The Oberoi hotel.

however. if you are not at par with the market prices and services you are tend to suffer. Rate Parity. 24 hours Concierge. The Oberoi has an association with almost . Marketing Strategy of the Oberoi Hotels (Oberoi Group): The Oberoi Group, founded in , operates 28 hotels and three cruisers in five countries under the luxury ‘Oberoi’ and five-star ‘Trident’ brands.

Hotel oberoi marketing strategy

Marketing Plan Of Oberoi Hotels, NEW DELHI. Their marketing strategy will allow us to communicate aboutbrand values, develop close working relationships with their customers and suppliers and to identify the needs of their guests in an effective manner.

Digital Strategy

Critical Issues and analysis of the Marketing strategies and mix of Oberoi Hotel New 5/5(5). Alkesh Kumar Sharma, CEO, Delhi Mumbai Industrial Corridor Development Corporation Limited. Motel is a “motorist hotel”, a roadside inn with services tailored for long-distance drivers, particularly a large parking with at least one spot allocated to each room, usually inexpensive and targeted for high visitor turnaround.

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