November 26, Top 10 KPIs in Retail Retail is one of the most competitive industries with sharp focus on increasing sales and retaining more customers.
Archaeological evidence for trade, probably involving barter systems, dates back more than 10, years. As civilizations grew, barter was replaced with retail trade involving coinage. Surrounding the market, skilled artisans, such as metal-workers and leather workers, occupied permanent premises in alleys that led to the open market-place.
These artisans may have sold wares directly from their premises, but also prepared goods for sale on market days.
The latter was a vast expanse, comprising multiple buildings with shops on four levels. The Phoenicians imported and exported wood, textiles, glass and produce such as wine, oil, dried fruit and nuts.
Their trading skills necessitated a network of colonies along the Mediterranean coast, stretching from modern day Crete through to Tangiers and onto Sardinia  The Phoenicians not only traded in tangible goods, but were also instrumental in transporting culture.
In around BCE, the Phoenicians developed a consonantal alphabet which was much easier to learn that the complex scripts used in ancient Egypt and Mesopotamia. Phoenician traders and merchants were largely responsible for spreading their alphabet around the region.
Established init is thought to be the oldest continuously operating covered market In the Graeco-Roman world, the market primarily served the local peasantry. Local producers, who were generally poor, would sell small surpluses from their individual farming activities, purchase minor farm equipment and also buy a few luxuries for their homes.
The very wealthy landowners managed their own distribution, which may have involved exporting and importing. The nature of export markets in antiquity is well documented in ancient sources and archaeological case studies.
In 13th century London, mercers and haberdashers were known to exist and grocers sold "miscellaneous small wares as well as spices and medicines" but fish and other perishables were sold through markets, costermongers, hucksters, peddlers or other type of itinerant vendor. In Chestera medieval covered shopping arcade represented a major innovation that attracted shoppers from many miles around.
Known as " The Rows" this medieval shopping arcade is believed to be the first of its kind in Europe. A typical 17th century shop, with customers being served through an opening onto the street Medieval shops had little in common with their modern equivalent.
The shutters were designed to open so that the top portion formed a canopy while the bottom was fitted with legs so that it could serve as a shopboard. Glazed windows, which were rare during the medieval period, and did not become commonplace until the eighteenth century, meant that shop interiors were dark places.
Outside the markets, goods were rarely out on display and the service counter was unknown.
Shoppers had relatively few opportunities to inspect the merchandise prior to consumption. Many stores had openings onto the street from which they served customers. Markets were held daily in the more populous towns and cities or weekly in the more sparsely populated rural districts.
Markets sold fresh produce; fruit, vegetables, baked goods, meat, poultry, fish and some ready to eat foodstuffs; while fairs operated on a periodic cycle and were almost always associated with a religious festival. Market towns dotted the medieval European landscape while itinerant vendors supplied less populated areas or hard-to-reach districts.Read our retail & leisure case studies to see how we work with our clients, the solutions we offer and outcomes we achieve.
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