An introduction to e commerce and its integration with ict

Kentaro Toyama There are no technology shortcuts to good education. For primary and secondary schools that are underperforming or limited in resources, efforts to improve education should focus almost exclusively on better teachers and stronger administrations.

An introduction to e commerce and its integration with ict

An Introduction to the Industry November 4, by James Morrish 7 Comments The term e-commerce was coined back in the s, with the rise of electronic commerce — the buying and selling of goods through the transmission of data — which was made possible by the introduction of the electronic data interchange.

Fast forward fifty years and e-commerce has changed the way in which society sells goods and services. E-commerce has become one of the most popular methods of making money online and an attractive opportunity for investors. For those interested in buying an e-commerce businessthis article serves to provide an introduction to e-commerce, covering the reasons for its popularity, the main distribution models and a comparison of the major e-commerce platforms available.

E-commerce has experienced rapid growth since its humble beginnings with e-commerce sales projected to grow to The power of e-commerce should not be underestimated as it continues to pervade everyday life and present significant opportunity for small, medium and large businesses and online investors.

Amazonfor example, which set the standard for customer-orientated websites as well as a lean supply chain, has been seen to sell in excess of items per second.

Managing an online storefront is far cheaper than an offline, brick and mortar store. Typically less staff are required to manage an online shop as web-based management systems enable owners to automate inventory management and warehousing is not necessarily required as we discuss later.

As such, e-commerce business owners can afford to pass operational cost savings on to consumers in the form of product or service discounts whilst protecting their overall margin. Furthermore, with the rise of price comparison websites, consumers have more transparency with regard to prices and are able to shop around, typically purchasing from online outlets instead.

Unlike many offline stores, consumers can access e-commerce websites 24 hours a day. Customers can read about services, browse products and place orders whenever they wish.

Unit - 7 : E-Learning | first

In that sense, online shopping is extremely convenient and gives the consumer more control. Furthermore, those living in more remote areas are able to order from their home at a touch of a button, saving them time travelling to a shopping centre.

For the past twenty years, the growth of online shopping has to a large extent been based around increased choice. With an almost endless choice of brands and products to choose from, consumers are not limited by the availability of specific products in their local town, city or country.

Items can be sourced and shipped globally. Interestingly, one recent study found that consumers are actually starting to become frustrated by e-commerce sites that offer too much choice. Whichever way you look at it though, more choice has likely been a good thing over the long term.

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Naturally e-commerce has significant benefits for the consumer, but it has also been useful for businesses too. Next, we look at some of the reasons why businesses have been quick to race into the space.

Setup costs and ongoing operational costs such as rent, heating, electricity, warehousing if operating a drop-ship model and inventory management are often significantly reduced or otherwise eliminated.

Further, customer service and other administrative tasks can be automated or outsourced at a relatively low-cost. As such, higher margins can usually be achieved when selling via an online store compared to operating an offline business.


With a brick and mortar business, the owner is often limited by the amount of people who can physically be in the store at any one time. There is no limit when trading online.

An introduction to e commerce and its integration with ict

Running an e-commerce business means tapping into a truly global market. Furthermore, online platforms enable rapid scaling. With the emergence of social media and content marketing as well as the option of generating traffic and conversions through pay-per-click PPCexpanding into new regions or markets can happen quickly.

E-commerce businesses typically collate a tremendous amount of customer data. With every element of consumer behaviour being tracked, e-commerce business owners are able to understand, tweak and improve the customer shopping experience for customers — making data-led decisions to increase conversion rates and sales.

Those who leverage the right systems and technology can see their businesses grow extremely quickly. Overview of E-Commerce Fulfilment Models There are three main fulfilment models associated with e-commerce that dictate the role of the retailer as well as the way in which a product is stored and distributed to the end user.

These models have a significant impact on the operational characteristics of the business and its day-to-day running as well as the overall operating margin. The three main models are: Dropshipping Model In a dropshipping model, the e-commerce business takes no physical possession of the items on sale.

The store owner does not keep products in stock and there is no inventory held. Instead, orders are sent directly to the manufacturer, who is responsible for storing the items and shipping them to the customer.

In this sense, the merchant never sees or touches the products, which has some unique advantages over adopting a more traditional order fulfilment model. Traditional Order Fulfilment Model Buying wholesale is arguably closest to the traditional offline retail model.

In effect, the business owner retailer acquires stock directly from a wholesaler at a discounted rate, applies a margin onto each product and decides to deliver to consumers directly.E-commerce -- electronic commerce or EC -- is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet.

These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or. The Public Inspection page on offers a preview of documents scheduled to appear in the next day's Federal Register issue. The Public Inspection page may also include documents scheduled for later issues, at .

Abstract The growth, integration, and sophistication of ICT are changing our society and economy. The emergence of the Internet as a general communication channel has opened the opportunity for E-Commerce (EC) to expand worldwide. Researchers predict e-commerce will be 17 percent of U.S.

retail sales by , according to Digital Commerce The U.S. will spend about $ billion online in The U.S. will spend about. CHAPTER Introduction to e-commerce 1 LEARNING OBJECTIVES c To understand the complexity of e-commerce and its many facets.

c To explore how e-business and e-commerce fit together.

An introduction to e commerce and its integration with ict

Asia-Pacific e-commerce revenues are projected to increase from $ billion at year-end of to $ billion by the end of Is e-commerce the same as e .

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